Opportunities

To take advantage of an opportunity you have to know the opportunity is there. Look for them. Be careful not to become known as someone who just watches out for himself or herself and what he or she can take advantage of. But opportunities are blessings and it is good to take advantage of them. The wise magician will also look for ways to create opportunity. You may want to sell cookies. Making sure people can smell them will make them hungry and then you can sell your cookies. In other words look for ways to create an awareness of a need. In business there is an exercise known as 'market gap analysis' in which the entrepreneur looks for gaps in the products that are on the market that need to be filled. Some gaps should stay as gaps. Then the business person can fill that gap. To see opportunities you do have to look at needs, at what is wrong with things. Then your magic wand helps you see ways to help that need be met. Many good ideas have been just a flash in the pan because they were never connected to a need. So write stories that people will want to read. Good writing is important for that, or course. Cook food that will entice appetites and be nutritious. The point I am trying to make with those last two suggestions is that needs and wants aren't all that separate. If you only meet a need you are unlikely to get repeat clients, consumers, customers. Meet wants as well. Use this same pattern when you are meeting your own needs for change. Fighting overweight or addiction needs the help of being an interesting fight. So, as a wise magician, you must look for a need that you want to fill then find a way to raise awareness of that need, then make it interesting for it to be met. This can be done. Reach out to the magic that surrounds you for help. May the spark be with you.